Email tracking, templates and campaigns inside Gmail and Outlook
ResearchedYesware
Sales email add-on for Gmail and Outlook that tracks opens, clicks and attachments, stores templates and runs multi-touch campaigns from the inbox, with a free tier and per-seat paid plans from USD 15 a month.
The short answer
- Best for
- Inbox-based recruiters who want tracking, templates and light follow-ups in Gmail or Outlook at a low per-seat price
- Not ideal for
- Anyone buying it for volume sequencing on Free or Pro (10 and 20 campaign recipients a month), or expecting LinkedIn automation or an ATS link
- Price
- Free, then from USD 15/seat/month billed annually (USD 19 monthly); Premium USD 35, Enterprise USD 65
- Closest alternative
- LemlistWhen you want the same inbox-adjacent sequencing but with real multichannel steps and deliverability tooling built in
At a glance
- Recruitment fitWeak
- Ease of useFair
- ImplementationStrong
- Price transparencyStrong
- Value for moneyFair
- ScalabilityFair
Why these assessments
- Recruitment fitWeak
- A sales tool through and through: the CRM story is Salesforce, the sidebar is Sales Navigator, the add-on database is B2B contacts. No candidate record, no vacancy, no ATS integration named anywhere.
- Ease of useFair
- Capterra rates ease of use 4.3/5 and the vendor claims a 60-second install, but the same reviewers report an Outlook add-in that trips antivirus and occasional crashes. We have not used it ourselves.
- ImplementationStrong
- A Chrome extension or Outlook add-in on top of a mailbox you already have; no sending domain, no warm-up, no data migration. Salesforce sync on Enterprise is the only piece that becomes a project.
- Price transparencyStrong
- Four tiers, per seat, monthly and annual prices both shown, feature lists per tier published, and the free tier is a real plan rather than a trial. Only the Prospector credit add-on sits outside the ladder.
- Value for moneyFair
- USD 15 a seat for unlimited tracking and templates is cheap; the campaign caps mean the useful sequencing tier is USD 35, at which point purpose-built outreach tools are in the same price band. Capterra reviewers make the same point.
- ScalabilityFair
- Per-seat pricing scales linearly and Premium adds shared templates, team reporting and central billing; Enterprise adds SSO and Salesforce. It stays an inbox add-on rather than a shared outbound platform, and Capterra reviewers note the price gets heavy for larger teams.
Our reading of the evidence on this page. No score, no formula.
Where it sits
- Discover
- Contact
- Outreach
- ATS
The SourcrLab bottom line
A long-established sales email add-on, not a recruitment tool. What it does well is unglamorous and useful: it sits inside Gmail or Outlook, tells you when a message or attachment was opened, keeps templates one click away and can run a multi-touch campaign that stops when someone replies or books a meeting. The pricing is public and simple — free, then USD 15, 35 or 65 per seat per month on annual billing (19, 45 or 85 monthly) — but the free and Pro campaign caps are small enough that anyone buying it for sequencing should price Premium from the start. Independent reviews on Capterra (4.3/5 across 175) praise the ease of use and complain about tracking data that does not always match, an Outlook add-in that sets off antivirus, and cost relative to what is essentially tracking. Nothing in it knows what a candidate or a vacancy is.
Best fit
A recruiter or small desk that lives in the inbox, sends personal one-to-one mail to candidates and hiring managers, and wants to know what got opened, keep a template library and set a few automated follow-ups, at a per-seat price that starts at zero. The Outlook add-in matters: most tools in this category are Gmail-only.
Think twice if
If you expected a recruitment outreach engine. Campaigns are capped at 10 recipients a month on Free and 20 on Pro, so real sequencing starts at Premium (USD 35 per seat per month annually); the LinkedIn step is a reminder, not an automation; there is no ATS integration, and the only CRM sync is Salesforce, on the Enterprise tier. Open tracking is a pixel, with everything that implies for accuracy.
SourcrLab assessment
Everything on this page comes from the vendor's own pages, checked on the dates below. SourcrLab has not used this product in real recruitment work, so you will not find a first-hand opinion here.
Why choose Yesware?
It works in Outlook, not only Gmail
Yesware ships as a Gmail Chrome extension and as an Outlook add-in for Outlook Desktop 2016 or above and Outlook on the Web. Most tracking-and-templates tools in this category are Gmail-only, so for a desk on Microsoft 365 that is the first filter, and Yesware passes it.
A free tier that is a plan, not a countdown
Free gives basic open and attachment tracking (history for mails sent in the last 24 hours, up to 40 events), templates, the meeting scheduler and 10 campaign recipients a month, at USD 0 per seat with no end date. Small, but enough to see whether tracking changes how you follow up before paying anything. A 14-day trial of the paid features runs alongside, without a card.
Campaigns stop themselves when the person answers
A campaign combines automated emails, manual emails, phone-call reminders, Sales Navigator touches and custom tasks, with a custom delay per touch. Recipients who reply or book a meeting are removed automatically, which is the one automation that prevents the embarrassing third follow-up to someone who already said yes.
Templates and reporting go team-wide at Premium
Premium (USD 35 per seat per month annually) adds shared templates and campaigns, unlimited teams, team reporting, centralised billing and hides the Yesware branding on scheduling links. For a desk that wants one agreed candidate-approach template rather than five personal ones, that is the tier that does it.
Public, per-seat pricing with both billing periods shown
Free, Pro USD 19 or 15, Premium USD 45 or 35, Enterprise USD 85 or 65 per seat per month, monthly or annual, with the feature list per tier on the same page. A three-recruiter desk can cost itself in a minute, which is rarer in outreach tooling than it should be.
Main trade-offs
Free and Pro campaigns are capped at 10 and 20 recipients a month
The pricing page is explicit: 10 campaign recipients a month on Free, 20 on Pro. That is a taste, not a workflow. Unlimited campaigns arrive at Premium, so USD 35 per seat per month on annual billing is the real entry price for anyone who wants sequencing rather than tracking.
The LinkedIn touch is a reminder, not an automation
Sales Navigator touches in a campaign remind you when to connect or send an InMail and let you do it from the Gmail sidebar; nothing is sent on LinkedIn for you. That keeps your account on the right side of LinkedIn's terms, but it is not the multichannel automation the word 'campaign' suggests, and it presumes a Sales Navigator seat you pay LinkedIn for.
Open tracking is a pixel, and reviewers say the data does not always line up
The vendor's own page describes an invisible pixel at the end of each message. Pixel-based open tracking is only as reliable as the recipient's mail client lets it be, and mail clients that pre-fetch images register opens nobody made; the vendor page does not address that. Independently, Capterra reviewers report analytics dates that do not match and multi-recipient tracking that only says 'someone' opened. Treat opens as a hint and clicks or replies as the signal.
No ATS, and CRM sync means Salesforce on Enterprise
Nothing on the feature or pricing pages names an ATS or HubSpot. The integration story is Salesforce — inbox sidebar, email, calendar and background sync — and all of it sits on the Enterprise tier at USD 65 per seat per month annually. A recruiter's replies, opens and notes stay in the mailbox and in Yesware's own reports unless you copy them into the ATS yourself.
Pricing and buying reality
Free, then USD 15 to 65 per seat per month billed annually (USD 19 to 85 monthly)
- Free: USD 0 per seat. Basic email open tracking (history for mails sent in the last 24 hours, up to 40 events), basic attachment tracking, templates, meeting scheduler, 10 campaign recipients a month, weekly webinar training, email support
- Pro: USD 19 per seat per month monthly, USD 15 annual. Unlimited email open, link and attachment tracking, 20 campaign recipients a month, personal activity report, recipient engagement report, email and phone support
- Premium: USD 45 per seat per month monthly, USD 35 annual. Everything in Pro plus hidden Yesware branding, unlimited campaigns, unlimited teams, shared templates and campaigns, team reporting, centralised team billing, customer success on demand
- Enterprise: USD 85 per seat per month monthly, USD 65 annual. Everything in Premium plus Salesforce inbox sidebar, email, calendar and background sync, add contacts to campaigns and import list views from Salesforce, SSO, trusted IP ranges, Salesforce customisations
- Prospector add-on (B2B contact database): Starter USD 37.50 a month on annual billing for 600 credits a year; Growth USD 125 a month annual for 3,000 credits a year with shared credits and lead export
- 14-day free trial of the paid features, no credit card required per the homepage. Prices in USD
What we do not know
- Whether the campaign recipient caps on Free and Pro count new recipients per month or active recipients
- Minimum seat count or contract length on Enterprise
- How open tracking behaves under Apple Mail Privacy Protection and image-prefetching clients; the vendor page does not say
- Whether the Sales Navigator sidebar and touches also work in the Outlook add-in or only in Gmail
- Data hosting location and EU transfer safeguards
Checked on the vendor's pricing page, August 2026. Yesware pricing page, USD per seat, monthly and annual
How it fits your stack
Works with
- Gmail via a Chrome extension; Outlook Desktop 2016 or above and Outlook on the Web via an add-in
- LinkedIn Sales Navigator in the Gmail sidebar, for profile context and manual connect/InMail steps
- Salesforce (sidebar, email, calendar and background sync) on the Enterprise tier; Zoom for meeting links
Likely replaces
- A separate open-tracking extension and a text-expander used only for email templates
- A standalone meeting-scheduling link
May overlap with
- lemlist and Snov.io on the sequencing job, each with more deliverability tooling
- Gem and SourceWhale, which do the same outreach with a candidate record and ATS sync
Check before buying
- How many people you actually put into campaigns a month; if it is more than 20, price Premium, not Pro
- Whether your ATS already tracks email, which would make Yesware a duplicate
- How much you will rely on opens versus replies, given pixel-tracking limits
- Whether the Outlook add-in behaves with your endpoint security, given the reviewer reports
Yesware vs alternatives
Products a buyer would genuinely put next to this one, with the reason you would pick each instead.
Choose lemlist when you want real multichannel sequences with LinkedIn steps and deliverability tooling built in, rather than an inbox add-on that reminds you to go to LinkedIn.
Choose Gem when the outreach must land in a candidate record and sync with the ATS; it is recruitment-native sequencing where Yesware is a sales tool.
Consider SourceWhale for an agency desk that wants recruitment-specific outreach with ATS integrations instead of a Salesforce-only sync.
Consider Snov.io when deliverability is the problem: mailbox warm-up, address verification and unlimited team seats on every plan, from about USD 29 a month.
Used Yesware?
Tell other recruiters what worked, what did not, and who it suits. Positive, mixed or critical — all useful.
Evidence
- Four tiers with monthly and annual per-seat prices: Free, Pro USD 19/15, Premium USD 45/35, Enterprise USD 85/65 — checked against a primary source: Yesware pricing page, USD per seat, monthly and annual
- Campaign recipients capped at 10 a month on Free and 20 on Pro; unlimited campaigns from Premium — checked against a primary source: Yesware pricing page, USD per seat, monthly and annual
- Salesforce sidebar and sync are Enterprise-only; no HubSpot or ATS integration named on feature or pricing pages — checked against a primary source: Yesware features overview
- Campaigns combine automated emails, manual emails, phone-call reminders, Sales Navigator touches and custom tasks, and drop recipients who reply or book a meeting — vendor claim, not independently verified: Yesware multi-channel campaigns feature page
- Sales Navigator touches are reminders to connect or InMail from the Gmail sidebar, not automated LinkedIn actions — vendor claim, not independently verified: Yesware LinkedIn Sales Navigator integration page
- Open tracking uses an invisible pixel; free tier keeps 24 hours of history up to 40 events — checked against a primary source: Yesware email tracking feature page
- Founded 2010 in Boston, acquired by Vendasta in October 2022, headquartered at Vendasta's Saskatoon address; 1.4M+ installs and 6,000+ companies claimed — vendor claim, not independently verified: Yesware 'About' page (Vendasta ownership, address)
- 4.3/5 across 175 Capterra reviews; recurring cons are tracking data mismatches, an Outlook add-in that trips antivirus, and price relative to features — checked against a primary source: Yesware reviews on Capterra
- Behaviour of open tracking under Apple Mail Privacy Protection — not enough evidence
- SourcrLab hands-on use — not enough evidence
Last reviewed: August 2026. How SourcrLab verifies information
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