Recruitment advertising orchestration across social and job boards
Primary sources checkedSOAP by Twenty Twenty Solutions
SOAP — Social Orchestration and Automation Platform — lets an in-house recruitment team run vacancy advertising across Meta, TikTok and job boards from one place, with jobs synced from the ATS, AI-generated creatives and a live dashboard on spend, applicants and cost per hire. The vendor states 0% markup on ad spend.
The short answer
- Best for
- An internal recruitment team currently paying an advertising agency a percentage of spend, that wants the same campaigns run in-house with the media cost visible
- Not ideal for
- Agencies looking for a client-facing advertising product, and anyone without an ATS or job feed to connect it to
- Price
- Solo EUR 299/month plus EUR 149 setup, 3-month minimum; up to Business EUR 999/month
- Closest alternative
- JobTargetThe established recruitment advertising platform when job-board and programmatic media buying matters more than social-first campaign orchestration.
At a glance
- Recruitment fitStrong
- Ease of useUnknown
- ImplementationStrong
- Price transparencyStrong
- Value for moneyUnknown
- ScalabilityFair
Why these assessments
- Recruitment fitStrong
- It advertises vacancies specifically: jobs sync from the ATS, campaigns are built around them, and the dashboard measures applicants and cost per hire rather than impressions and reach.
- Ease of useUnknown
- SourcrLab has not used it. A guided campaign builder is designed to let a recruiter run social advertising without being a media buyer, and whether that holds when a campaign underperforms is the real test.
- ImplementationStrong
- Onboarding including ATS integration is stated at roughly two to six hours, ATS integration is included in every plan, and the vendor says it will build an integration at no extra charge where one does not exist. A free pilot month runs on the buyer's own ad spend.
- Price transparencyStrong
- Three tiers with campaign counts, setup fees, minimum terms and the extra-campaign rate all published, plus an explicit statement of 0% markup on ad spend. The line between the software fee and the media budget is drawn on the pricing page.
- Value for moneyUnknown
- Not assessed. The software fee is clear and the media spend is the buyer's own, so the comparison against an agency percentage is arithmetic — but whether the campaigns perform as well is a question this evidence cannot settle.
- ScalabilityFair
- The tiers scale by active campaigns — one or two, three to six, seven to fourteen, then custom above fifteen — and each extra campaign is EUR 179 a month. The minimum term also grows with the tier, from three months to twelve.
Our reading of the evidence on this page. No score, no formula.
Where it sits
- Discover
- Vacancy advertising
- Apply
The SourcrLab bottom line
Purpose-built for in-house recruitment teams rather than agencies, which is unusual in recruitment advertising and shapes everything else. Jobs sync from the ATS or are uploaded, a guided builder launches campaigns across social and job-board channels with AI-generated creatives, targeting and budget control, and a real-time dashboard tracks spend, applicants and cost per hire. Pricing is fully published: Solo EUR 299 a month for one or two active campaigns with EUR 149 setup and a three-month minimum, Team EUR 599 for three to six with EUR 399 setup and six months, Business EUR 999 for seven to fourteen with EUR 749 setup and twelve months, and custom above fifteen campaigns, with each extra campaign EUR 179 a month. ATS integration is included in every plan and the vendor says it will build one where none exists. A free pilot month is offered on which the buyer pays only their own advertising spend.
Best fit
An in-house team that has been buying recruitment advertising through an agency and wants the control and the numbers back. The commercial structure is what makes that possible: a flat software fee, the media budget paid directly by the employer, and a stated 0% markup on ad spend, so the split between what the platform costs and what the advertising costs is legible on an invoice rather than buried in a retainer.
Think twice if
It depends on something upstream. SOAP is not an ATS and does not hold vacancies; it syncs them from one, or takes them uploaded manually. If the jobs do not arrive cleanly, the whole campaign layer sits on nothing. The minimum terms also lengthen as the plan grows, from three months on Solo to twelve on Business, so the larger commitment arrives exactly when the platform is doing more.
SourcrLab assessment
Everything on this page comes from the vendor's own pages, checked on the dates below. SourcrLab has not used this product in real recruitment work, so you will not find a first-hand opinion here.
Why choose SOAP by Twenty Twenty Solutions?
The media cost and the software cost are separate lines
0% markup on ad spend is stated across plans, and the employer pays the advertising directly. For an internal team that has to defend a budget, being able to show the platform fee and the media spend as two numbers rather than one agency invoice is the difference between a defensible budget and a black box.
Built for the in-house team, not for an agency to resell
The whole product assumes the person running the campaign also owns the vacancy. That shows in the dashboard measuring applicants and cost per hire rather than reach, and in a guided builder that does not assume media-buying expertise.
Integration is included, and built if missing
ATS integration sits in every plan and the vendor states it will build one at no extra charge where a connector does not exist, with onboarding at roughly two to six hours. Integration cost is where advertising platforms usually surprise a buyer, and this removes that line entirely.
A pilot that costs only the advertising
The free pilot month asks the buyer to pay their own ad spend and nothing else. That is an unusually honest trial for this category, because it tests the thing that matters — whether the campaigns produce applicants — rather than whether the interface is pleasant.
Main trade-offs
It needs an ATS or a job feed to exist
SOAP advertises vacancies it receives; it does not hold them. Where the job data is messy, incomplete or manually uploaded, the campaign layer inherits every one of those problems and the dashboard's cost-per-hire number inherits them too.
The minimum term grows with the plan
Three months on Solo, six on Team, twelve on Business. A team that scales from two campaigns to eight is also moving from a quarterly commitment to an annual one, and that should be part of the upgrade decision rather than a discovery afterwards.
Setup fees are real money at every tier
EUR 149, EUR 399 and EUR 749 respectively, on top of the monthly fee. On Solo that is half a month added to a three-month commitment; on Business it is most of a month. Include it in the first-year comparison rather than reading the monthly figure alone.
Channel inventory and security detail are not published
Meta and TikTok are named, and the full job-board inventory, security certifications and international billing arrangements were not established. For a team advertising in several countries, the channel list per market is the question that decides fit.
Pricing and buying reality
From EUR 299/month plus setup, 0% markup on ad spend
- Solo EUR 299/month: 1–2 active campaigns, EUR 149 setup, 3-month minimum
- Team EUR 599/month: 3–6 active campaigns, EUR 399 setup, 6-month minimum
- Business EUR 999/month: 7–14 active campaigns, EUR 749 setup, 12-month minimum
- Scale: custom, for 15 or more campaigns
- Each additional campaign EUR 179/month on any tier
- 0% markup on ad spend is stated across plans; the employer pays advertising directly
- ATS integration is included in every plan, and the vendor states it will build one where none exists
- A free pilot month is offered, on which the buyer pays only their own ad spend
What we do not know
- The full job-board and channel inventory per market
- Security certifications and data handling
- International billing and currency arrangements
Checked on the vendor's pricing page, August 2026. SOAP product page (in-house positioning, ATS sync and campaign workflow, channels, full pricing with setup fees and minimum terms, 0% ad-spend markup, pilot month, onboarding time)
How it fits your stack
Works with
- An existing ATS, with integration included in every plan
- Meta and TikTok advertising accounts and job-board channels
Likely replaces
- An outsourced recruitment advertising agency charging a percentage of spend
- Manual campaign setup in each advertising platform separately
May overlap with
- Programmatic job advertising and recruitment marketing platforms
Check before buying
- Whether your ATS or job feed produces clean vacancy data to advertise
- The minimum term at the tier you will actually be on within a year
- Which channels are available in the countries you hire in
SOAP by Twenty Twenty Solutions vs alternatives
Products a buyer would genuinely put next to this one, with the reason you would pick each instead.
Choose JobTarget when job-board and programmatic media buying with ATS and HRIS integration is the centre of the problem, rather than social-first campaign orchestration.
Choose Vonq when reach across a very large channel network matters more than running a small number of campaigns yourself with the media cost visible.
Consider Booming Jobs for blue- and grey-collar hiring where a flat-fee job platform reaches candidates directly, instead of buying social advertising around a vacancy.
Used SOAP by Twenty Twenty Solutions?
Tell other recruiters what worked, what did not, and who it suits. Positive, mixed or critical — all useful.
Evidence
- SOAP stands for Social Orchestration and Automation Platform, and is built for in-house recruitment teams rather than primarily for agencies — checked against a primary source: SOAP product page (in-house positioning, ATS sync and campaign workflow, channels, full pricing with setup fees and minimum terms, 0% ad-spend markup, pilot month, onboarding time)
- Workflow: connect the ATS or upload jobs manually, jobs sync into SOAP, a guided campaign builder launches ads across social and job-board channels with AI-generated creatives, targeting and budget control, and a real-time dashboard tracks spend, applicants and cost per hire — checked against a primary source: SOAP product page (in-house positioning, ATS sync and campaign workflow, channels, full pricing with setup fees and minimum terms, 0% ad-spend markup, pilot month, onboarding time)
- Solo EUR 299/month with EUR 149 setup and a 3-month minimum; Team EUR 599 with EUR 399 setup and 6 months; Business EUR 999 with EUR 749 setup and 12 months; Scale custom above 15 campaigns; extra campaigns EUR 179/month — checked against a primary source: SOAP product page (in-house positioning, ATS sync and campaign workflow, channels, full pricing with setup fees and minimum terms, 0% ad-spend markup, pilot month, onboarding time)
- 0% markup on ad spend is stated across plans — checked against a primary source: SOAP product page (in-house positioning, ATS sync and campaign workflow, channels, full pricing with setup fees and minimum terms, 0% ad-spend markup, pilot month, onboarding time)
- ATS integration is included in every plan, and the vendor says it will build an integration without extra charge where the ATS is not already supported — vendor claim, not independently verified: SOAP product page (in-house positioning, ATS sync and campaign workflow, channels, full pricing with setup fees and minimum terms, 0% ad-spend markup, pilot month, onboarding time)
- A free pilot month is offered on which the buyer pays their own advertising spend; onboarding including ATS integration is stated at roughly 2 to 6 hours — vendor claim, not independently verified: SOAP product page (in-house positioning, ATS sync and campaign workflow, channels, full pricing with setup fees and minimum terms, 0% ad-spend markup, pilot month, onboarding time)
- The full named channel and job-board inventory, security certifications and international billing arrangements — not enough evidence
- SourcrLab has not used this product in real recruitment work. — not enough evidence
Last reviewed: August 2026. How SourcrLab verifies information
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