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Recruitment team

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Make (Integromat)

General visual automation platform used in recruitment as glue between systems. Free gives 1,000 credits a month, 2 active scenarios and a 15-minute minimum interval; Core at USD 9 a month for 10,000 credits makes scenarios unlimited and drops the interval to one minute. Pro USD 16 adds priority execution and log search, Teams USD 29 adds roles and shared templates, Enterprise is quoted. Around 3,000 connectors. It ships connectors and control flow, not recruitment logic.

Zapier

General no-code automation platform used in recruitment to connect an ATS, a spreadsheet and a chat tool. Free gives 100 tasks a month and two-step Zaps only. Professional opens multi-step workflows, premium apps and webhooks, from USD 19.99 a month billed annually at the smallest task tier and running to thousands at the largest. Team adds sharing and SAML SSO at 25 seats; Enterprise is quoted. A task is a successful step: triggers, polling and the built-in Formatter, Paths and Filter tools do not count.

Make (Integromat) vs Zapier

Decision guidance

Choose Zapier if you want the simplest setup, broadest app coverage, and need basic automations connecting your recruiting tools quickly. Choose Make if you need complex, multi-step recruiting workflows with conditional logic, data transformation, and want more value per dollar.

Summary

Zapier and Make (formerly Integromat) are the two leading no-code automation platforms used by recruiting teams. Zapier connects 6,000+ apps with simple trigger-action workflows, making it the easiest option for automating ATS workflows, syncing candidate data, and triggering outreach sequences. Make offers visual workflow building with conditional logic and data transformation, enabling more complex recruiting automations. Zapier wins on simplicity and app breadth, while Make offers more power and flexibility for complex multi-step workflows at a lower price.

Side-by-Side Comparison

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Decision factor	Make (Integromat)	Zapier
Pricing	Freemium (from Free, then from USD 9/month)	Freemium (from Free, then from USD 19.99/month billed annually)
Free plan	Yes	Yes
Free trial	No	Yes
Key features	Visual no-code scenario builder with routers and filters Around 3,000 app connectors, plus HTTP and webhooks Unlimited active scenarios and a 1-minute minimum interval from the Core tier Make API access from Core; priority execution and full-text log search from Pro Team roles and shared scenario templates from the Teams tier Credit bundles from 10,000 to 80,000 on paid tiers	Trigger-action Zaps with multi-step workflows from the Professional plan Several thousand app integrations, plus webhooks Built-in Formatter, Paths and Filter steps that do not consume tasks Tables and Forms on every plan, including free Shared Zaps, shared app connections and SAML SSO from the Team plan SCIM provisioning and advanced admin controls on Enterprise
Best for	Recruiting operations connecting systems with no native integration Teams that want automation without writing and hosting code Agencies running the same process across several client systems	Recruiters who want automation without asking anyone technical Small desks connecting an ATS, a spreadsheet and a chat tool Teams that value a shallow learning curve over branching logic
Pros	None listed	None listed
Trade-offs	A polling trigger spends a credit on every empty check, and an action module spends one per bundle, so scenario design decides the bill more than the price list does Built-in AI apps on Make's own AI provider consume dynamically on token usage, which cannot be budgeted by counting modules Free is capped at 2 scenarios and a 15-minute interval, so it cannot test responsiveness Every scenario is yours to maintain when a connector or API changes Candidate data flowing through it makes the platform a processor in your chain No free trial on the paid plans No recruitment logic in the box: it is connectors and control flow	The plan name is not a price: Professional spans roughly USD 20 to 3,389 a month by task tier The free tier allows only two-step Zaps, which rules out most real recruitment workflows Free and Professional are single-seat; the next step up is a 25-seat Team plan AI and Code steps carry variable costs the vendor does not quantify No recruitment logic in the box: connectors and control flow only Candidate data flowing through it makes the platform a processor in your chain

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