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ZoomInfo logo

ZoomInfo

70/100

B2B intelligence platform with 300M+ professional profiles. Provides contact data, org charts, buying intent, and hiring signals.

VS
Owler logo

Owler

62/100

Competitive intelligence platform providing company insights, news alerts, and org charts useful for targeted recruiting and account mapping.

ZoomInfo vs Owler

Our verdict. Which one wins?

Best overall
Owler
Rating 7.0/5
Best value
Owler
Free plan available
Best for specialized needs
ZoomInfo
Corporate recruiting teams

Side-by-Side Comparison

FeatureZoomInfoOwler
PricingPricing on request(Starting from $15/month)Pricing on request(Starting from $35/month)
Free PlanNoYes
Free TrialNoNo
Key Features
  • 300M+ professional profiles
  • Org charts & reporting structure
  • Hiring intent signals
  • Technographic data
  • Website visitor tracking
  • API & integrations
  • AI-powered candidate search
  • Boolean search builder
  • Candidate data enrichment
  • Contact info finder (email & phone)
  • LinkedIn integration
  • Talent pool management
Best For
  • Corporate recruiting teams
  • Staffing agencies
  • Tech recruiters
  • Sourcers
  • Corporate recruiting teams
  • Staffing agencies
  • Tech recruiters
  • Sourcers
Pros
  • Manual sourcing effort drops dramatically
  • Machine learning finds overlooked high-potential candidates
  • Semantic matching outperforms basic keyword filtering
  • Broad ATS integration ecosystem (Greenhouse, Lever, etc.)
  • Frees up sourcer time for higher-value outreach
  • Surfaces candidates not actively applying
  • AI matching produces more relevant shortlists
  • Native integrations with 20+ common recruiting tools
Cons
  • Freshness of contact info varies. always verify before outreach
  • Power users will need time to discover all capabilities
  • Individual users may not get enough value to justify cost
  • European and APAC contacts may have lower accuracy
  • First-week experience doesn't reflect full potential
  • Minimum pricing assumes multi-user adoption

ZoomInfo. Pricing Details

Enterprise - Custom pricing (typically $15K+/year)

Owler. Pricing Details

Freemium - Free plan, paid from $35/month

Visit ZoomInfoVisit Owler

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